Surface Masters

Their Wicked Problem

Surface Masters, a tile & grout restoration business, were struggling to generate leads using digital marketing. They had tried everything – from Google Ads to social media marketing, to no avail. They couldn’t waste more of their limited budget trying to figure out how to make digital marketing work for their business. Frustrated with their lack of results, they reached out to the team at Pivot Point.

Our Solution

The experts at Pivot Point quickly realized that Surface Masters needed help, and fast! The lack of leads meant no new clients, and therefore no growth for the business. As they were a local service business, the team decided to leverage Google Ads to pick the lowest hanging fruit – targeting those who were actively searching for services similar to theirs. We researched key-words, curated engaging copy and set up the highly targeted campaigns for their local area.

Creative & flawless execution with a sense of urgency & focus on results is how I’d describe the Pivot Point team.


The Results

Within a week, Surface Masters started to see an increase in website traffic and subsequently an increase in inquiries. Not every inquiry turned into a new client, but for Surface Masters, the steady increase in new clients led to being able to invest more in their business. As a result, we have ongoing work with them to help their business grow to new areas and communities.


Increase in website traffic week on week


New leads generated from Google Ads


2 new clients signing on for regular services